Running a successful business on the Internet, or simply integrating the Internet into a traditional business strategy, requires the same rigor, attention to detail, regular maintenance and financial sensibility as running any brick and mortar operation.
Additionally, businesses now face new opportunities via the Internet?s fastest growing medium, mobile technology.
HOW TO MAINTAIN A STRONG WEB PRESENCE: |
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WARNING: The most critical NON-action is to fall prey to the ?get rich quick,? ?going viral,? ?huge IPO? mythology that misleads many business owners into thinking they have failed on the internet when in reality no such thing has happened. |
The big time success of dominant internet players like Facebook, Google, Bing, and Yahoo, and the massive internet popularity of politicians and celebrities like President Obama, Lady Gaga, and kittens, etal, though fabulous for the parties involved, ranks with winning the lottery in the real world of online success.
In other words, runaway online success doesn?t happen to every enterprise. Most Internet success is built the same way as good old-fashioned brick and mortar success, through diligent work, quality offerings, and sound business management.
The Internet Offers Three Primary Uses for Businesses:
- Online advertising and information about a brick and mortar establishment;
- Online lead generation and/or sales via an electronic catalog and shopping cart;
- A combination of brick and mortar advertising and online sales.
Either way, at a minimum, every business should have:
If TV advertising is part of a company?s marketing strategy, post online versions of the same ads via YouTube and other top video channels.
Companies that possess original images or set up promos for products, or that plan to proactively publish articles and promotions on the web, can establish even more far-reaching presence via other popular social media and blog channels, like Tumblr, Pinterest, and Twitter.
With social media and microblog pages especially, ongoing updates (once a day or every few days is best practice) will keep followers mindful of the business. Product promos and special offers should be posted more frequently to capture the widest possible audience.
HOW TO USE THE INTERNET TO GROW A BUSINESS: |
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?That?s all for now? Coming soon: The Basics of Website Setup, How to Go Viral by Degrees, How to Apply Classic Marketing Logistics on the Web, and The Importance of Integrated Search Engine Marketing.
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